William Hill Affiliates

William Hill Affiliates is the official casino affiliate program responsible for marketing an unparalleled group of well-known Online Casinos, Poker Rooms, Bingo Rooms and Mobile products. Their flagship brand is the renowned William Hill Casino that has been present in the industry since 2008 offering a variety of games from the best gaming suppliers.

Commission details

All members at William Hill Affiliates will be enrolled in their net revenue share plan. This scheme pays affiliates a percentage of the net revenue that their referred players generate at both casinos.

The first three months the commission will be paid a higher share. However, after this initial period ends, affiliates will get a slightly lower portion. These are fixed rates and do not fluctuate depending on the affiliates performance.

William Hill Affiliates has a negative carryover policy. This means that any negative balance at the end of the month will be carried over to the next month. Moreover, there is bundling of earning and a unique commission is received for all brands within the affiliate program.

Additionally, the program also offers CPA (Cost per Acquisition) as an alternative commission scheme per request.


At this time, William Hill Affiliates doesn’t offer a sub-affiliation program.

Payment Details

At William Hill Affiliates they aim to process all commission payments within 7 days and there several payment options available, including Skrill, Neteller, and PayPal. All commission payments will be sent in Euros and US dollars only and there are no additional Admin Fees charged to the commission.

The minimum payment threshold is just $5 however, affiliates requesting a payment through bank transfer must have at least $200 in earnings instead.


The William Hill Affiliates program utilises the internationally recognised market leading affiliate software Income Access. Affiliates can take advantage of advanced reporting tools for tracking statistics to maximise returns and referrals



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